Ascot Technology · AutoChase

Launch Plan & Post Library

Every open task and every real post, copy-paste ready, for the 28 July ProductHunt launch. Checkboxes save in this browser; Copy buttons put the exact post text on your clipboard.

days to launch (28 Jul)
items still open
items done

What's actually left

Grouped by when it needs doing, in order. Everything else — copy, code, deployment, billing — is already done.

This week · 15–17 Jul
  • Take 5 screenshots — dashboard (reliability badges visible), auto-chase timeline, client pay page (payment-plan request visible), Payment Plans overview, aging report
    blocks PH draft
  • Submit autochase.app + /blog/ to Google Search Console, request indexing
    Wed 15
  • Create/confirm Ascot Technology Twitter/X account, add autochase.app to bio
    Thu 16
  • Create/confirm Ascot Technology LinkedIn Company Page (not personal profile)
    Thu 16
  • Draft the PH listing in ProductHunt's editor using the refreshed kit — save as draft
    Fri 17
Warm-up posting · 20–26 Jul
  • r/freelance discussion post (personal account)
    Mon 20
  • r/smallbusiness value post (personal account)
    Tue 21
  • Indie Hackers build-in-public post (personal founder voice)
    Wed 22
  • LinkedIn teaser post from Ascot Technology Company Page
    Thu 23
  • Twitter/X teaser thread from Ascot Technology handle
    Fri 24
  • Message 5–10 personal contacts, ask them to try the live product before Tuesday
    Sat–Sun
Launch day · Tue 28 Jul
  • Post the first comment on ProductHunt immediately (personal founder)
    12:01am PT
  • Post launch thread from Ascot Technology Twitter/X — reword "I" → "we"
    within 1hr
  • Post launch announcement from Ascot Technology LinkedIn
    within 1hr
  • Reply to every PH comment within the hour, all day
    all day
  • Cross-post PH link to r/freelance / r/smallbusiness — only if that day's rules allow it
    evening
After launch · 29 Jul – 13 Aug
  • "What I learned" recap on Indie Hackers + LinkedIn (real numbers only, if you're comfortable sharing)
    Wed 29
  • Submit to BetaList, SaaSHub, AlternativeTo
    Thu 30
  • Publish 6th blog article
    Fri 31
  • Submit to Xero / QuickBooks / FreshBooks app marketplaces
    Mon 3 Aug
  • Publish 7th blog article
    Wed 5 Aug
  • Email real paying users for a quick testimonial/quote
    Fri 7 Aug
  • 30-day review: signups, blog traffic, conversion rate vs. PRODUCT.md targets
    Thu 13 Aug

Who posts as who

Ascot Technology Limited is the real company behind AutoChase — but which identity posts where changes by platform.

Stays personal

ProductHunt and Indie Hackers reward a real builder talking about their own product — post as yourself. Reddit always stays personal; brand accounts get removed from r/freelance and r/smallbusiness regardless of content quality.

ProductHuntIndie HackersReddit

Posts as Ascot Technology

Twitter/X and LinkedIn go out under the company's own handles — "we," not "I." Reword the drafted copy lightly before posting; don't mix voices within one post.

Twitter/XLinkedInFacebook — optional, use judgment per group

Full 30-day timeline

DateActionWhereVoice
Wed 15 Jul5 screenshots + Search Console submissionApp, Search Console
Thu 16 JulSet up Ascot Technology Twitter/X + LinkedIn Company PageTwitter, LinkedIncompany
Fri 17 JulDraft PH listing (save, don't publish)producthunt.com
Mon 20 Julr/freelance discussion postRedditpersonal
Tue 21 Julr/smallbusiness value postRedditpersonal
Wed 22 JulBuild-in-public postIndie Hackerspersonal
Thu 23 JulLaunch teaser postLinkedIncompany
Fri 24 JulTeaser threadTwitter/Xcompany
Sat–Sun 25–26DM 5–10 personal contactsDirectpersonal
Tue 28 JulProductHunt goes live, first commentProductHuntlaunch
Tue 28 JulLaunch thread + announcementTwitter/X, LinkedIncompany
Tue 28 JulCross-post to Reddit (if rules allow)Redditpersonal
Wed 29 Jul"What I learned" recapIndie Hackers, LinkedInmixed
Thu 30 JulDirectory submissionsBetaList, SaaSHub, AlternativeTo
Fri 31 Jul6th blog articleautochase.app/blog
Mon 3 AugAccounting marketplace submissionsXero, QuickBooks, FreshBooks
Wed 5 Aug7th blog articleautochase.app/blog
Fri 7 AugTestimonial requestsEmailpersonal
Thu 13 Aug30-day review checkpoint

Every post, ready to copy

Full copy for every channel in the timeline above. Click Copy, paste as-is — Twitter/LinkedIn/Facebook drafts have no markdown since those platforms don't render it; Reddit/Indie Hackers keep light markdown since both support it.

ProductHunt — listing + first comment personal Tue 28 Jul, 12:01am PT
Tagline
Stop chasing invoices. Start getting paid — automatically.
Description
AutoChase auto-sends payment reminders — gentle, follow-up, final — so freelancers never write an awkward chase email again. Free forever for 3 invoices, £9/mo for unlimited + auto-chase, payment plans, and reliability scoring. 14-day trial, no card needed.
Gallery order
1. Dashboard (reliability badges visible) · 2. Auto-chase timeline (Day+1/5/10 + escalation) · 3. Public pay page with payment-plan request option · 4. Payment Plans overview page · 5. Aging report
First comment (post immediately as maker)
Hey Product Hunt 👋 I built AutoChase because I kept losing hours every month manually chasing clients for unpaid invoices — and writing the "hey, just checking in on this" email never stopped feeling awkward. AutoChase does the chasing for you: turn it on for any invoice and it automatically sends a gentle reminder at day+1, a follow-up at day+5, and a final notice at day+10 — professional, consistent, and completely hands-off. If a client opens a reminder but stays quiet, it escalates automatically instead of waiting out the full schedule. A few things I haven't seen anywhere else at this price: clients can request to split a bill into installments right from their payment page (you approve the schedule); each client gets a reliability score based on real payment history, so you know who's worth chasing harder; and if a client says they've already paid, one click pauses the reminders instead of you having to remember to. It's free forever for up to 3 active invoices. Pro is £9/mo (14-day trial, no card required) and unlocks all of the above plus unlimited invoices, PDF exports, CSV import/export, and an aging report. Would love your feedback — especially from other freelancers/agencies on what's still awkward about getting paid. I'll be in the comments all day.
r/freelance — discussion post personal Mon 20 Jul
Title
How do you actually handle chasing late-paying clients? (not looking for tool recommendations, genuinely curious about your process)
Body
Been freelancing for [X years] and the thing I still haven't solved well is the emotional overhead of chasing overdue invoices. Doesn't matter that I'm in the right — sending that "hey just following up" email still makes me feel like I'm asking for a favor. Curious how others handle it: - Do you have a fixed schedule for reminders, or do you send them whenever you remember? - Does anyone actually use late fees, or is that mostly theoretical? - How do you keep the relationship intact with a client who's just... slow, not malicious? I ended up building myself a small system that auto-sends a gentle → follow-up → final sequence so I don't have to decide when to chase — happy to share details if useful, but mostly want to hear how other people deal with the awkwardness.

Only mention AutoChase by name if asked directly in comments — this post should read as genuine discussion first. Fill in [X years] before posting.

r/smallbusiness — value post personal Tue 21 Jul
Title
Late payments cost small businesses more than people realize — here's what actually moved the needle for me
Body
Ran the numbers on my own invoicing last year and found I was losing something like [X hours/month] just tracking who owed what and manually following up. Three things actually helped, in order of impact: 1. A fixed reminder schedule (not ad hoc) — sending something at day+1, day+5, day+10 overdue consistently, rather than "whenever I remember," cut average payment time noticeably. 2. A direct payment link in every reminder — removing "I'll transfer it later" as an option. 3. Clean, professional invoices — sounds cosmetic but a proper invoice number + VAT details + clear layout gets treated with more urgency than an ad hoc Word doc. None of this requires expensive accounting software — most of it you can do manually with a calendar reminder and a template. I ended up automating mine (built a small tool for it since nothing affordable existed that just did chasing), but the process matters more than the tool.

Fill in [X hours/month] with your own real number before posting.

Indie Hackers — build-in-public post personal Wed 22 Jul
Title
Launched AutoChase — automated invoice chasing for freelancers (built after losing too many hours doing it manually)
Body
Context: I kept losing hours every month manually chasing overdue invoices, and every "just checking in" email felt more awkward than it should. Existing tools were either full accounting suites (Xero, FreshBooks — overkill and expensive for a solo operator) or chasing-focused but priced for finance teams (Chaser.io is £199/mo now, jumps to £599/mo above £4M turnover — they've moved firmly upmarket in the last couple years). Built AutoChase to sit in the gap: £9/mo, just invoice chasing, nothing else. What it does: - Auto-sends a gentle → follow-up → final reminder sequence (day+1/5/10), and escalates early if a reminder's been opened but the client's gone quiet - Public payment page for clients — no login, one-click pay, and they can request to split a bill into installments right from that page - Client reliability scoring — a Good/Average/Risky flag per client based on actual payment history, so you know who to chase harder before you even send the next invoice - Aging report so you can see exactly how much is stuck and where - Free forever for up to 3 invoices, 14-day Pro trial with no card required Would genuinely appreciate feedback from anyone who's dealt with this problem — especially on pricing (is £9/mo the right number for solo freelancers vs. micro-agencies?) and what's missing before you'd trust it with your invoicing. autochase.app
LinkedIn — teaser post Ascot Technology Thu 23 Jul
We're launching AutoChase on Product Hunt next Tuesday. It's a small tool we built to solve a problem every freelancer and small agency knows too well: chasing clients for late payments without it feeling awkward every single time. AutoChase automatically sends a gentle reminder, a follow-up, and a final notice on a fixed schedule — and if a client's opened a reminder but gone quiet, it escalates early instead of waiting out the full cycle. More on Tuesday. If getting paid on time is a recurring headache for your business, keep an eye out.
LinkedIn — launch day post Ascot Technology Tue 28 Jul
AutoChase is live on Product Hunt today. We built it after watching how much time freelancers and small agencies lose manually chasing overdue invoices — and how uncomfortable that process still feels even when the client is clearly in the wrong. AutoChase handles it automatically: a gentle reminder, a follow-up, and a final notice on a fixed schedule, with smart escalation if a client opens a reminder and goes quiet. Clients get a branded payment page with no login required, and can even request to split a bill into installments directly from it. Each client also gets a reliability score based on real payment history, so you know who's worth chasing harder before the next invoice goes out. Free forever for up to 3 invoices. £9/month for the rest, 14-day trial, no card required. We'd love your support on Product Hunt today — and even more, we'd love to hear what's still missing: [insert PH link]

Replace [insert PH link] with your live ProductHunt post URL once it's live.

Twitter/X — 5-tweet launch thread Ascot Technology Tue 28 Jul, within 1hr of PH
1/ We spent years watching freelancers and small agencies lose hours manually chasing clients for late payments. Every reminder email felt awkward, even when they were just asking for money they were owed. So we built a tool that does the chasing for you. Launching AutoChase today 🚀 2/ How it works: turn on auto-chase for any invoice, and it sends a gentle reminder at day+1 overdue, a follow-up at day+5, and a final notice at day+10 — automatically. If a reminder's been opened but the client's gone quiet, it escalates early instead of waiting out the schedule. 3/ Clients get a branded payment page — no login, just a clean invoice view and a "Pay now" button. They can even request to split a bill into installments right from that page. Removes every excuse to delay. 4/ Each client gets a reliability score based on real payment history — Good/Average/Risky — so you know who's worth chasing harder before you even send the next invoice. Free forever for up to 3 invoices. Pro is £9/mo (14-day trial, no card needed) for the rest. 5/ If you're a freelancer or run a small shop and this problem sounds familiar — we'd love you to try it and tell us what's missing: autochase.app

Post as separate tweets in a thread, in order — don't paste as one block on Twitter itself.

Facebook freelance groups — reply template personal Use in relevant threads, not standalone
This is the one part of freelancing I never got used to. What helped most for me was making it a fixed process instead of a decision every time — a reminder at day+1, day+5, and day+10 overdue, same wording, same schedule, every client. Once it's automatic it stops feeling personal. (Ended up building a small tool to handle this automatically since I got tired of doing it by hand — happy to share if useful, don't want to just drop a link uninvited.)

Use as a comment reply on "how do you deal with late-paying clients" threads — never as a standalone post.

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