Every open task and every real post, copy-paste ready, for the 28 July ProductHunt launch. Checkboxes save in this browser; Copy buttons put the exact post text on your clipboard.
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days to launch (28 Jul)
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items still open
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items done
What's actually left
Grouped by when it needs doing, in order. Everything else — copy, code, deployment, billing — is already done.
Submit autochase.app + /blog/ to Google Search Console, request indexing
Wed 15
Create/confirm Ascot Technology Twitter/X account, add autochase.app to bio
Thu 16
Create/confirm Ascot Technology LinkedIn Company Page (not personal profile)
Thu 16
Draft the PH listing in ProductHunt's editor using the refreshed kit — save as draft
Fri 17
Warm-up posting · 20–26 Jul
r/freelance discussion post (personal account)
Mon 20
r/smallbusiness value post (personal account)
Tue 21
Indie Hackers build-in-public post (personal founder voice)
Wed 22
LinkedIn teaser post from Ascot Technology Company Page
Thu 23
Twitter/X teaser thread from Ascot Technology handle
Fri 24
Message 5–10 personal contacts, ask them to try the live product before Tuesday
Sat–Sun
Launch day · Tue 28 Jul
Post the first comment on ProductHunt immediately (personal founder)
12:01am PT
Post launch thread from Ascot Technology Twitter/X — reword "I" → "we"
within 1hr
Post launch announcement from Ascot Technology LinkedIn
within 1hr
Reply to every PH comment within the hour, all day
all day
Cross-post PH link to r/freelance / r/smallbusiness — only if that day's rules allow it
evening
After launch · 29 Jul – 13 Aug
"What I learned" recap on Indie Hackers + LinkedIn (real numbers only, if you're comfortable sharing)
Wed 29
Submit to BetaList, SaaSHub, AlternativeTo
Thu 30
Publish 6th blog article
Fri 31
Submit to Xero / QuickBooks / FreshBooks app marketplaces
Mon 3 Aug
Publish 7th blog article
Wed 5 Aug
Email real paying users for a quick testimonial/quote
Fri 7 Aug
30-day review: signups, blog traffic, conversion rate vs. PRODUCT.md targets
Thu 13 Aug
Who posts as who
Ascot Technology Limited is the real company behind AutoChase — but which identity posts where changes by platform.
Stays personal
ProductHunt and Indie Hackers reward a real builder talking about their own product — post as yourself. Reddit always stays personal; brand accounts get removed from r/freelance and r/smallbusiness regardless of content quality.
ProductHuntIndie HackersReddit
Posts as Ascot Technology
Twitter/X and LinkedIn go out under the company's own handles — "we," not "I." Reword the drafted copy lightly before posting; don't mix voices within one post.
Twitter/XLinkedInFacebook — optional, use judgment per group
Full 30-day timeline
Date
Action
Where
Voice
Wed 15 Jul
5 screenshots + Search Console submission
App, Search Console
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Thu 16 Jul
Set up Ascot Technology Twitter/X + LinkedIn Company Page
Twitter, LinkedIn
company
Fri 17 Jul
Draft PH listing (save, don't publish)
producthunt.com
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Mon 20 Jul
r/freelance discussion post
Reddit
personal
Tue 21 Jul
r/smallbusiness value post
Reddit
personal
Wed 22 Jul
Build-in-public post
Indie Hackers
personal
Thu 23 Jul
Launch teaser post
LinkedIn
company
Fri 24 Jul
Teaser thread
Twitter/X
company
Sat–Sun 25–26
DM 5–10 personal contacts
Direct
personal
Tue 28 Jul
ProductHunt goes live, first comment
ProductHunt
launch
Tue 28 Jul
Launch thread + announcement
Twitter/X, LinkedIn
company
Tue 28 Jul
Cross-post to Reddit (if rules allow)
Reddit
personal
Wed 29 Jul
"What I learned" recap
Indie Hackers, LinkedIn
mixed
Thu 30 Jul
Directory submissions
BetaList, SaaSHub, AlternativeTo
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Fri 31 Jul
6th blog article
autochase.app/blog
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Mon 3 Aug
Accounting marketplace submissions
Xero, QuickBooks, FreshBooks
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Wed 5 Aug
7th blog article
autochase.app/blog
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Fri 7 Aug
Testimonial requests
Email
personal
Thu 13 Aug
30-day review checkpoint
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Every post, ready to copy
Full copy for every channel in the timeline above. Click Copy, paste as-is — Twitter/LinkedIn/Facebook drafts have no markdown since those platforms don't render it; Reddit/Indie Hackers keep light markdown since both support it.
AutoChase auto-sends payment reminders — gentle, follow-up, final — so freelancers never write an awkward chase email again. Free forever for 3 invoices, £9/mo for unlimited + auto-chase, payment plans, and reliability scoring. 14-day trial, no card needed.
Hey Product Hunt 👋
I built AutoChase because I kept losing hours every month manually chasing clients for unpaid invoices — and writing the "hey, just checking in on this" email never stopped feeling awkward.
AutoChase does the chasing for you: turn it on for any invoice and it automatically sends a gentle reminder at day+1, a follow-up at day+5, and a final notice at day+10 — professional, consistent, and completely hands-off. If a client opens a reminder but stays quiet, it escalates automatically instead of waiting out the full schedule.
A few things I haven't seen anywhere else at this price: clients can request to split a bill into installments right from their payment page (you approve the schedule); each client gets a reliability score based on real payment history, so you know who's worth chasing harder; and if a client says they've already paid, one click pauses the reminders instead of you having to remember to.
It's free forever for up to 3 active invoices. Pro is £9/mo (14-day trial, no card required) and unlocks all of the above plus unlimited invoices, PDF exports, CSV import/export, and an aging report.
Would love your feedback — especially from other freelancers/agencies on what's still awkward about getting paid. I'll be in the comments all day.
r/freelance — discussion postpersonalMon 20 Jul
Title
How do you actually handle chasing late-paying clients? (not looking for tool recommendations, genuinely curious about your process)
Body
Been freelancing for [X years] and the thing I still haven't solved well is the emotional overhead of chasing overdue invoices. Doesn't matter that I'm in the right — sending that "hey just following up" email still makes me feel like I'm asking for a favor.
Curious how others handle it:
- Do you have a fixed schedule for reminders, or do you send them whenever you remember?
- Does anyone actually use late fees, or is that mostly theoretical?
- How do you keep the relationship intact with a client who's just... slow, not malicious?
I ended up building myself a small system that auto-sends a gentle → follow-up → final sequence so I don't have to decide when to chase — happy to share details if useful, but mostly want to hear how other people deal with the awkwardness.
Only mention AutoChase by name if asked directly in comments — this post should read as genuine discussion first. Fill in [X years] before posting.
r/smallbusiness — value postpersonalTue 21 Jul
Title
Late payments cost small businesses more than people realize — here's what actually moved the needle for me
Body
Ran the numbers on my own invoicing last year and found I was losing something like [X hours/month] just tracking who owed what and manually following up. Three things actually helped, in order of impact:
1. A fixed reminder schedule (not ad hoc) — sending something at day+1, day+5, day+10 overdue consistently, rather than "whenever I remember," cut average payment time noticeably.
2. A direct payment link in every reminder — removing "I'll transfer it later" as an option.
3. Clean, professional invoices — sounds cosmetic but a proper invoice number + VAT details + clear layout gets treated with more urgency than an ad hoc Word doc.
None of this requires expensive accounting software — most of it you can do manually with a calendar reminder and a template. I ended up automating mine (built a small tool for it since nothing affordable existed that just did chasing), but the process matters more than the tool.
Fill in [X hours/month] with your own real number before posting.
Launched AutoChase — automated invoice chasing for freelancers (built after losing too many hours doing it manually)
Body
Context: I kept losing hours every month manually chasing overdue invoices, and every "just checking in" email felt more awkward than it should. Existing tools were either full accounting suites (Xero, FreshBooks — overkill and expensive for a solo operator) or chasing-focused but priced for finance teams (Chaser.io is £199/mo now, jumps to £599/mo above £4M turnover — they've moved firmly upmarket in the last couple years).
Built AutoChase to sit in the gap: £9/mo, just invoice chasing, nothing else.
What it does:
- Auto-sends a gentle → follow-up → final reminder sequence (day+1/5/10), and escalates early if a reminder's been opened but the client's gone quiet
- Public payment page for clients — no login, one-click pay, and they can request to split a bill into installments right from that page
- Client reliability scoring — a Good/Average/Risky flag per client based on actual payment history, so you know who to chase harder before you even send the next invoice
- Aging report so you can see exactly how much is stuck and where
- Free forever for up to 3 invoices, 14-day Pro trial with no card required
Would genuinely appreciate feedback from anyone who's dealt with this problem — especially on pricing (is £9/mo the right number for solo freelancers vs. micro-agencies?) and what's missing before you'd trust it with your invoicing.
autochase.app
LinkedIn — teaser postAscot TechnologyThu 23 Jul
We're launching AutoChase on Product Hunt next Tuesday.
It's a small tool we built to solve a problem every freelancer and small agency knows too well: chasing clients for late payments without it feeling awkward every single time.
AutoChase automatically sends a gentle reminder, a follow-up, and a final notice on a fixed schedule — and if a client's opened a reminder but gone quiet, it escalates early instead of waiting out the full cycle.
More on Tuesday. If getting paid on time is a recurring headache for your business, keep an eye out.
LinkedIn — launch day postAscot TechnologyTue 28 Jul
AutoChase is live on Product Hunt today.
We built it after watching how much time freelancers and small agencies lose manually chasing overdue invoices — and how uncomfortable that process still feels even when the client is clearly in the wrong.
AutoChase handles it automatically: a gentle reminder, a follow-up, and a final notice on a fixed schedule, with smart escalation if a client opens a reminder and goes quiet. Clients get a branded payment page with no login required, and can even request to split a bill into installments directly from it. Each client also gets a reliability score based on real payment history, so you know who's worth chasing harder before the next invoice goes out.
Free forever for up to 3 invoices. £9/month for the rest, 14-day trial, no card required.
We'd love your support on Product Hunt today — and even more, we'd love to hear what's still missing: [insert PH link]
Replace [insert PH link] with your live ProductHunt post URL once it's live.
Twitter/X — 5-tweet launch threadAscot TechnologyTue 28 Jul, within 1hr of PH
1/ We spent years watching freelancers and small agencies lose hours manually chasing clients for late payments. Every reminder email felt awkward, even when they were just asking for money they were owed.
So we built a tool that does the chasing for you. Launching AutoChase today 🚀
2/ How it works: turn on auto-chase for any invoice, and it sends a gentle reminder at day+1 overdue, a follow-up at day+5, and a final notice at day+10 — automatically. If a reminder's been opened but the client's gone quiet, it escalates early instead of waiting out the schedule.
3/ Clients get a branded payment page — no login, just a clean invoice view and a "Pay now" button. They can even request to split a bill into installments right from that page. Removes every excuse to delay.
4/ Each client gets a reliability score based on real payment history — Good/Average/Risky — so you know who's worth chasing harder before you even send the next invoice. Free forever for up to 3 invoices. Pro is £9/mo (14-day trial, no card needed) for the rest.
5/ If you're a freelancer or run a small shop and this problem sounds familiar — we'd love you to try it and tell us what's missing: autochase.app
Post as separate tweets in a thread, in order — don't paste as one block on Twitter itself.
Facebook freelance groups — reply templatepersonalUse in relevant threads, not standalone
This is the one part of freelancing I never got used to. What helped most for me was making it a fixed process instead of a decision every time — a reminder at day+1, day+5, and day+10 overdue, same wording, same schedule, every client. Once it's automatic it stops feeling personal. (Ended up building a small tool to handle this automatically since I got tired of doing it by hand — happy to share if useful, don't want to just drop a link uninvited.)
Use as a comment reply on "how do you deal with late-paying clients" threads — never as a standalone post.
Guardrails
Don't post the same copy across multiple subreddits the same day — space it out.
Don't ask for PH upvotes in vote-exchange groups — PH detects and penalizes this.
Don't claim user counts or testimonials that aren't real yet.
Don't post as the Ascot Technology company account on Reddit — treated as spam regardless of content.
Don't mix voices within one post — pick personal or company per channel and stay consistent.